Beverage Alcohol
Distribution Marketing & Sales Expert
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Beverage Alcohol Distribution Marketing & Sales Expert |
Successful high-level senior beverage alcohol expert specializing in distribution, sales, and marketing of beverage alcohol products. Expert in brand positioning and all facets of strategic brand development for new and established spirits, wine, and malt beverage products. Expert in beverage alcohol three-tier system as it applies to supplier and distributor interactions, retailer programming, promotion, and overall B2B issues.
BACKGROUND:
Seymour L. Leikind is highly experienced as a senior level management executive. This includes being President, Executive VP, Marketing, and Executive VP, Sales in the beverage alcohol business.
Before forming his own consulting firm, Mr. Leikind held senior management positions with leading beverage alcohol companies. He was President of two major divisions at The House of Seagram and a member of the company's Board of Directors. He also held senior marketing and sales positions at Austin, Nichols & Co., National Distillers, and Grey Advertising.
In addition, Mr. Leikind was Senior Vice President and Group Publisher at Adams/Jobson Publishing, responsible for strategic positioning and profitability of 15 separate beverage alcohol trade and consumer magazines. Mr. Leikind has been intimately involved in the success of many leading beverage alcohol products. He is an expert in development of marketing plans, strategies and brand positioning for new and developed wine, spirits and malt beverage products.
Phone: 212 644 5868
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