New Brand Concepts Creative Development & Market Introduction
Leikind Consulting L.L.C. provides a valuable source of expertise and experience in new brand concepts and development. Brands have been created for clients in the spirits and malt beverage business, counceling is offered to clients on new brand projects.
Activities Extend To:
Concept development initiatives, tied expecially to new beverage alcohol products that are far and apart from the ordinary, creating products offering a unique selling proposition, providing a point of difference and fulfilling a market and consumer need.
Creativity, idea generation, analysis and actionable recommendations on all aspects of the new brand development process: product positioning, packaging and design, pricing, promotion and introduction plan.
Market and consumer research to study feasibility and consumer interest in the new prodct prospect, utilizing quantitative and qualitative research techniques.
